Posted: May 12, 2015 at 12:18 PM
(Last Updated: May 18, 2015 at 4:09 PM)
The Apple flavor of Teapigs Matcha is our favorite of the initial three that we tasted. It’s made with a blend of water, apple puree, apple juice and matcha. The use of apple puree, which gives the product some thickness to its body, is something that we’ve rarely seen in beverage products (and they’ve always been smoothies). While it has apple flavor to it, it’s not sweet nor does it taste like apple juice (a common problem for products that use this ingredient). This works incredibly well with the matcha, both enhancing its natural earthiness and complementing its slight grit with the thickness of the puree. The company has done a nice job of making a flavor that is very original, but tastes familiar with notes of green tea. Nutritionally, it has 80 calories, 18g of sugar, and 80mg of flavonoids. Packaging is an 11.2 oz. Tetra Pak carton with a screw top cap. The look of the product is, first and foremost, that of a functional beverage. Teapigs, which also produces bagged tea products, has decided to go for this less traditional packaging format. To that end, it certainly makes the product stand out, although we wonder how it will fare with the consumer who cannot see the liquid. Regardless, we would like to see a stronger visual treatment on the logo (the current illustrated look appears grey). All in all, we like the flavor that Teapigs has created, but we feel as though the package design needs to be enhanced.