BevNET Review

Last Updated: 7/6/2009 4:59 PM

Citrus Black is Ito En’s spin on the classic combination of tea, sugar, and lemon. In this case, they’ve gone with bergamot, a citrus flavor that tastes like lemon zest with a hint of orange to it. This actually pairs quite nicely with the base of black tea that they’ve used which, like the other Teas’ Tea products, is a relatively full bodied brew. The result is a drink that’s big on tea flavor with more of a “splash” of fruit flavor and sweetness. As the label suggests, the flavor of bergamot actually does complement the black tea flavor quite nicely, with typical black tea finish disappearing into a pleasant note of citrus. From a sweetness point of view, the product fits in between the sweet mainstream players and the “slightly sweet” premium brands. That seems like a decent place to be, although the branding of the product is definitely going to have more appeal with the tea snobs of the world, who are likely already familiar with the Teas’ Tea brand. That being said, we’re not sure if this is really going to add many new drinkers to the lineup, especially since they’ve done little to differentiate the two lineups. Still, we think that this is the best thing to hit the Teas’ Tea brand to date – although it still needs a bit of visual refinement if it’s going to compete with the established sweetened brands.


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Product Type

Tea: Sweetened


16.9 fl oz

Nutritional Info

Calories 40 per serving(2 servings), fat 0g,sodium 5g, total carbohydrate 10g, sugars 9g, protein 0g, Vitamin C 40%


Purfied Water, Cane Sugar, Black Tea, Natural Flavors, Malic Acid, Ascorbic Acid

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