Posted: Sep 26, 2011 at 12:00 AM
(Last Updated: Oct 14, 2011 at 11:18 AM)
Teas’ Tea’s Crispy Apple Black Tea is by far the sweetest tasting RTD tea that has been produced by Ito En to date. The product has 70 calories and 17g of sugar per 8 oz. (double that for the whole bottle), which puts it closer to mainstream teas than their flagship product line. As far as the taste goes, it’s quite good, with a mellow base of black tea that is moderately sweetened and flavored with apple flavoring that is quite accurate tasting. However, the sweetness starts to overwhelm your palate as you make your way through the bottle. Given it’s visual similarity to Honest Tea, this might be a point of confusion for consumers. Otherwise, the packaging is clean and appealing, with ribbons of color giving the product its own identity. The biggest issue for this brand is one of flavor selection. With only two varieties, Country Peach and Crispy Apple, it misses out on some of the more popular flavors that make up the RTD tea category. While this product is quite good, it lacks the natural appeal of competing brands that have lemon, berry, and other more popular flavors. Overall, a good starting point and we’d probably like its chances for success more once they flesh out the flavor lineup.