Half & Half Green Tea with Green Apple
Last Updated: 2/8/2013 11:44 AM
This variety pairs green tea with green apple, which makes for a pretty unique tasting variety. The base green tea is quite light, while the apple flavor (which comes from flavoring and added apple juice) starts to take over the palate as you make your way through the bottle. However, it, along with the sugar, does a nice job of masking the stevia sweetener that has been added to help reduce the calories. All in all, it’s a nice tasting product that offers a flavor that isn’t commonly used in RTD lineups. Visually, we have mixed feelings about this product. For anyone who has had Ito En teas, the look will certainly have at least some subtle familiarity. However, for those who are new to the brand, we think it might be somewhat confusing as to whether this is a store brand or not. Teas’ Tea, both the name and the logo, have a very common feeling to it. And it’s definitely lacking in the personality department to the point where it doesn’t actually sound like a brand. Calling it “Half & Half,” which, at least in the US has come to mean a blend of iced tea and lemonade, only confuses the matter. Attempting to repurpose something that already has meaning is a risky move, especially when the underlying brand seems to have its own challenges. Still, given that the flavor and the concept are good, we think there’s something here if they can retool this a bit. Overall, it’s a good start, but it feels like something that should very much be a work in progress.
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