Half & Half Green Tea with Lemonade
Last Updated: 2/8/2013 11:44 AM
Teas' Tea Plus is a line of reduced calorie "Half & Half" style teas that use a blend of sugar and stevia to achieve their 50 calories per serving (100 per bottle). Looking at the flavor lineup, the Half & Half with Lemonade definitely seems like their most marketable and mainstream effort. Using a base of green tea and adding in lemon juice isn’t exactly something that qualifies as “Half & Half,” but it’s certainly a well executed lemon flavored tea. The presence of the stevia is pretty easy to miss, while the sugar helps the product achieve a very natural tasting sweetness. However, it’s definitely not on the sweet side, leaving the gap between this product and those that have simply reduced sugar pretty small. From a visual sense, we wish the Ito En brand was more present, with the front panel almost looking like some sort of store brand as there’s really no logo for the product. In addition, the word “Plus” implies some sort of enhancement, which simply isn’t what this product is about (we can only assume that it’s “plus” is the stevia). Combining all of this, it’s hard to say what the product stands for. Ultimately, a more assertive and personable brand would do a lot for this product, especially considering all of the other more strongly branded products that it’s up against.
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