Samu Thai Coconut Water is a not-from-concentrate coconut water that comes packaged in a 12 oz. aluminum can. With a tagline of “thirst intelligence” and the phrase “naturally the best tasting” on the front of the can, we were somewhat surprised to see that this product contains added sugar. Inside the can, the coconut water is sweet and strong, with a flavor that tastes more like a replacement for a juice product than an alternative to one of today’s typical coconut water drinks. And, unfortunately, it doesn’t live up to having the “best taste.” We’re really not sure what factored into their decision to go down the added sugar path, but it has definitely hurt this drink. Why go through the trouble of canning at the source when you are going to cheapen the product? Visually, The white, black, and gold look is a welcome change of approach, but an image of a coconut might help make it more easy to identify this as coconut water. Ultimately, we think that this product either needs to rethink its messaging or its formulation. Hopefully, they’ll choose the latter.
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