Thorpedo Ultra Low GI Energy Water

Product Type:Water: Enhanced; Container: 20.3 fl oz (600ml) PETE
BevNET Review: Thorpedo's Berry variety is the sweetest and most fruity flavor of the lineup. Therefore, it should be no surprise that this is our favorite variety of Thorpedo. The berry flavor is smooth and mildly sweet -- a little stronger than vitaminwater -- with a salty finish that's reminiscent of the early days of Gatorade. All in all, it's a very refreshing product. The potential shortcomings of this variety are basically the same as the others -- namely in packaging and branding. Berry does, however, have the most potential as far as we're concerned.Reviewed on: 1/11/2006

Product Type:Water: Enhanced; Container: 20.3 fl oz (600ml) PETE
BevNET Review: The third and final flavor of Thorpedo is Lemon-Lime. This version is somewhat similar to the Tropical, but with more bitterness to the finish. But don't take that the wrong way -- this flavor is just as good as the Tropical. Like the other two flavors, we'd have to question the mainstream marketability of this product in the USA, but technically speaking, we enjoy what this product has to offer. Definitely a good start.Reviewed on: 1/11/2006

Product Type:Water: Enhanced; Container: 20.3 fl oz (600ml) PETE
BevNET Review: Thorpedo is a new hydration-beverage named for Australian swimmer Ian Thorpe. Featuring a low glycemic index ranking (this measures the rank of carbs based on their effect on blood glucose levels) and a delightful flavor, this product has the right stuff on the inside of the bottle. The subtle taste of Tropical Thorpedo has only a mild sweetness and is clean in finish. These are two things that are somewhat hard to find when it comes to low-calorie flavored water products. Thorpedo's packaging is, on the other hand, a little harder to figure out -- starting with the closure. Its unique flip-top sport cap is resealable and provides the consumer with more control and less leakage than traditional sport tops. However, it's not exactly intuitive to consumers who are unfamiliar with the product. As far as the aesthetics of the bottle go, it feels somewhat plain-Jane. The tie in with Ian Thorpe will probably not be obvious or carry much weight with American consumers. In its current rendition, Thorpedo has that "private label sports drink for a sporting goods store" feeling, which will result in it most likely being a niche or value priced buyer. Still a great tasting product -- but the label doesn't feel ready for mainstream USA.Reviewed on: 1/11/2006