Tranquila PM Relaxation Shot
Last Updated: 4/20/2009 4:40 PM
Featuring the same green tea and lemon flavor as the “Original” variety, Tranquila PM is, as the name suggests, designed to aid with sleep. The formulation features melatonin, L-theanine, and Phenibut, as well as vitamin B6, zinc, and magnesium. While it would be unfair to comment on the efficacy of this product, this will be a more complex function to sell than energy as sleep and relaxation aren’t instantaneous (thus making it hard to attribute back to this product). Plus, it’s a function that consumers aren’t accustomed to purchasing in liquid form. Regardless, we do think that this variety offers a more marketable function than its counterpart. From a packaging point of view, we think that the name and “PM” need more emphasis, but they are effective and intuitive words to use. Eliminating the laundry list of benefits and increasing the size of “PM” would make this product more obvious if not more credible as well. Overall, it has decent taste and a marketable function – but it’s hard to say whether consumers who try it will come back for more.
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