The Pink Grapefruit variety of Tropicana Fruit Squeeze is certainly drinkable and there is a nice, natural tasting grapefruit to it. However, there’s also a nasty dose of flavoring, colors, and sucralose – all of which are things that seem to contradict what this brand is all about. Given that this product is released under the Tropicana name, we think that consumers will expect a more natural taste with more juice flavor. As you can probably guess from our opening remark, this product doesn’t have that – so we think consumers will be disappointed when trying this. Regardless, we’re simply not sure what Pepsi is trying to do/prove with this product – and whatever it is, we think they’ve missed the mark in execution.
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