I'm sorry, I dont agree that the flavor is "diet". When I was diagnosed with Diabetes last year, I went on a quest for a drink without sugar that I could tolerate. I tried every "Diet", "Zero" and "Flavored" product I could find. When I was very sick at the beginning, even spring water tasted terrible to me. I found Lemon Squeeze and fell in love. It reminded me of my favorite Gatorade "Lemon Ice" with a very subtle lemon flavor. It is not calorie free but the taste completely agrees with me. Maybe its just me but I love it. Now if I could only find it locally, it seems WalMart and Giant Eagle stopped carrying it - HELP!