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Summer Lemon
Category: Water: Enhanced; Packaging: 20 fl oz (591 ml) plastic
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BevNET Review:
Summer Lemon is the best flavor in the Tropicana Fruit Squeeze lineup. The product, which, for the most part, actually has a fruit flavor that covers the sucralose, is actually somewhat enjoyable. It’s still very noticeable that the product is a diet one, and that’s really our biggest complaint about this product. Still, it’s not a terribly exciting or innovative product, aside from the fact that they’ve taken a juice brand into the “enhanced water” category. Packaging for the lineup is simple and generic, which is more or less on par with other single serve entries that Tropicana has made to date. Overall, this is one of those brands that will probably sell well in some places, such as food service, but it’s hard to imagine that this brand will really go anywhere, especially once Pepsi dials back the marketing support for the brand.
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