The flagship flavor of Rush Limbaugh’s “Two If By Tea” is this flavor, Original Sweet Tea. While it’s not an original flavor per se (you can find this in many other tea brands), the execution is consistent and enjoyable. The product is made with black tea, sugar, water, natural flavors, and phosphoric acid (a preservative), which impart 120 calories and 30 grams of sugar per bottle. That said, the flavor is on par with other mainstream sweet tea beverages, so it’s certainly a viable alternative if that’s what you are in the mood for. Packaging is a stock 16 oz. PET bottle with a white cap that features a label around its midsection. If it weren’t for strong design execution, we’d probably think differently about this product. They’ve done a really nice job of creating something that looks professional and polished. However, it fails to whet the appetite, with a clever play on “Paul Revere’s Ride” (complete with Rush Limbaugh as a tea-drinking version of Paul Revere). The one thing that it does lack is a connection between the image (which almost looks like something you’d see on a book cover) and the fact that this is a food product that must ultimately appeal to the consumer’s senses. Finally, we think that the in-your-face approach of this product will result in a potential market that is limited to some subset of Rush Limbaugh’s existing fan base. Making it less about Rush Limbaugh and more about the quality of the product (a la Newman’s Own) might help this brand realize its full potential. Overall, a good entry, but it could still be improved upon.
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