Brainiac No. 1
Last Updated: 1/31/2013 11:17 AM
The Braniac formulation is the simplest and most straightforward flavor of the Urban Remedy line. It pairs cucumber, celery, spinach, parsley, and lemon to create something that has a light, but refreshing, vegetable flavors. Theyve done a really nice job with the balance of flavor in this one, with each of the flavors being distinguishable from the whole. This approach, rather than the stevia sweetened approach of their other flavors, is definitely what wed like to see more of. On the outside, the product is, like whats inside the bottle, straightforward. While the number one is to signal its place in the cleanse system that theyve developed, the Braniac name seems like something thats risky given all of the functional beverages that use similar language. Having a name that sums up the flavor would probably be more useful. In addition, calling out the use of organic and raw ingredients on the front panel would probably help avoid sticker shock if its being sold in a retail environment. Overall, one of their best efforts so far.
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