UVO

by UVO

Product Type

Other

Container

12 oz PET

Nutritional Info

Nutritional information is not available for this product.

Ingredients

Ingredients are not available for this product.

Bevnet Rating
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User rating
(Not Rated)
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Review: Orange Peach

Posted: Jan 20, 2016 at 12:24 PM (Last Updated: Feb 02, 2016 at 10:27 AM)
UVO is a first-of-its-kind “sun protective supplement” drink that claims to provides 3-5 hours of sun protection. It’s a function that’s definitely going to require a significant leap of faith to trust the functionality of this product (if it doesn’t work, you get sunburned, right?). UVO currently comes in a single Orange Peach flavor variety, and the liquid is an erythritol-, stevia-, and sugar-sweetened formulation that contains orange and peach juice as well as natural flavor. It’s tolerable, but not something that you’d consume if the function wasn't present. There are plenty of functional ingredients in this product (polypodium leucotomos, milk thistle extract, CoQ10, zinc gluconate, citrus bioflavonoid complex, soy isoflavone, lutein, lycopene, konjac, alpha lipoic acid, beta carotene, biotin, grape seed extract, alpha-tocopherol acetate, niacinamide, green tea extract, copper gluconate, resveratrol, cholecalciferol), but they don’t offer an explanation about the particulars of the formula to make it understandable by the consumer. To that end, this really seems like the wrong format for the product. If the function is truly “ingestible sun protection,” we’re not sure why we have to drink 11.2 ounces of juice and sweeteners to get the function. Frankly, we’d rather use sunblock and consume a better tasting beverage rather than have this one. Moving this to a shot format might be the way to go, following the format of First Aid (who makes liquid shot OTC pain relievers and such). This will also keep it merchandised alongside the products that it competes with (sunblock) rather than it ending up with beverages or in a place where it’s simply the odd man out. Overall, this is an innovative concept, but this doesn’t seem like the best format for it.

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