V&V Premium Energy Drink

CompanyV & V Beverage
Phone212-614-8555
Fax212-614-8822
Traffic Rank#1469
Websitehttp://www.vandvenergy.com
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V & V is the first genuinely delicious premium energy beverage. It's a refreshing treat by itself as well as the first energy drink tasty enough to use as a mixer to create specialty cocktails. It's the perfect choice for people who need a lift with some flavor. Maintaining a crisp taste in glass bottles, V & V has an old school, vintage charm designed for the sophisticated customer. Years of intense research and development have allowed V & V to create two elegantly crafted flavors: berry and citrus. Packed with vitamins, herbs, and genuine fruit juice, V & V nourishes the mind, body, and soul. Its B-group vitamins and vitamin C help support mental and physical performance by replenishing your body when you're stressed. Ginseng and ginkgo support circulation, memory, and blood flow. The blend of ingredients delivers a smooth and sustained energy lift without the usual energy drink jitters. Now that's something to brag about.

Recently Reviewed

Mixed Berry

Product Type:Functional: Energy Drink: Regular; Container: 12 fl oz (355 ml) glass
BevNET Review: V&V Energy's Mixed Berry flavored energy drink is trying to succeed at what very few have been able to do. Specifically, they're making a product that looks, feels, and tastes like a CSD - and a high-end one, at that -- and are marketing it as an energy drink. As a super premium CSD, this product is extremely drinkable, with cane sugar sweetening its fruity flavor. What V&V is banking on is that the word "ENERGY" (which is prominently featured on the label) will prove to be a function that consumers understand and want to purchase, even at the higher price point that this package and formulation will undoubtedly command. Alternatively, the use of glass could be a more discreet method of consuming an energy drink, especially for consumers who don't want to be seen with an energy can. Overall, a very drinkable energy drink that delivers great taste, a decent kick, and attractive packaging.Reviewed on: 8/12/2008

Rating:

Average User Rating

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Clementine

Product Type:Functional: Energy Drink: Regular; Container: 12 fl oz (355 ml) glass
BevNET Review: Whether you call pick this drink up because you think it's a CSD or an energy drink, we think you'll be pleased with its refreshing citrus flavor. It's clean and crisp, with mild notes of "energy" that give the sweet Clementine flavor a bit of bite to its finish. The use of cane sugar is a big plus, helping this product achieve a flavor that's definitely super premium in nature. The label is much improved over previous efforts, with an attractive front panel that's simple and to the point. Still, V&V's biggest challenge is overcoming its CSD appearance, which gives the drink a different feeling (and likely different consumer) than if the product were in one of the standard energy drink cans. Overall, impressive flavor and attractive appearance - and we won't hold it against them for going into glass.Reviewed on: 8/11/2008

Rating:

Average User Rating

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Pomegranate-Blueberry

Product Type:Functional: Energy Drink: Regular; Container: 12 fl oz (355 ml) glass
BevNET Review: Pomegranate and blueberry has lately proven to be a popular combination for beverage marketers, so we were quite keen to give this a try. It's starts off with a nice blueberry aroma, which is about as accurate as flavorings can be. The flavor itself is a bit sweet, and while the blueberry flavor and aroma is natural, we think the pomegranate lacks the right amount of tartness. The result is something that tastes more like a mix of blueberry and "berry," which isn't half bad, but might disappoint consumers who are seeking authentic pomegranate flavor. As for the functionality, there's definitely some functional taste to the finish and the standard energy cocktail (taurine, ginseng, gaurana, B vitamins, and caffeine), so the product has definite credibility. Overall, good kick and decent taste, but it would be much improved if they could tweak the pomegranate flavor a bit.Reviewed on: 6/27/2008

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Sugar Free Berry

Product Type:Functional: Energy Drink: Diet; Container: 12 fl oz (355 ml) glass
BevNET Review: V&V's newest flavor is a sugar free berry flavored energy drink. While it still looks and tastes very similar to a CSD, there's a noticeable punch from the product and a decent bite to the flavor. V&V blended this product well, giving it a full-cal level of sweetness with a no-cal nutrition panel. Packaging is still the same, but they've increased the emphasis on the word "ENERGY" across the front of the label. Smart move, in our opinion. Overall, a very nice tasting product whose biggest obstacle is still its similarities to a CSD.Reviewed on: 7/17/2007

Rating:

Average User Rating

(1 vote)

Citrus

Product Type:Functional: Energy Drink: Regular; Container: 12 fl oz (355 ml) glass
BevNET Review: The sweet citrus flavor of V&V's Citrus Energy is extremely refreshing, with notes of natural tasting lemon and sugar flavors. The "energy" comes from a fairly standard combination of caffeine, ginseng, guarana, ginkgo, and taurine. V&V’s lack of energy flavor and its soda style packaging makes this product feel a lot like a CSD, which could be good in the sense that consumers looking into the soda cooler might pick this product up, but on the other hand it could backfire as its functionality isn’t totally apparent. Regardless, we like the flavor and the nostalgic / premium look of V&V and feel that it’s a good first effort for a company looking to break into the beverage market. The flavor is very drinkable, the ingredients are premium – and mixable -- and it’s not “just another energy drink.” Definitely worth a look.Reviewed on: 10/23/2006

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Manufacturer's Brand Overview [Edit]

Recently Reviewed

Mixed Berry

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Clementine

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Pomegranate-Blueberry

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Sugar Free Berry

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Citrus

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