BevNET Review

Last Updated: 8/12/2008 1:52 PM

V&V Energy's Mixed Berry flavored energy drink is trying to succeed at what very few have been able to do. Specifically, they're making a product that looks, feels, and tastes like a CSD - and a high-end one, at that -- and are marketing it as an energy drink. As a super premium CSD, this product is extremely drinkable, with cane sugar sweetening its fruity flavor. What V&V is banking on is that the word "ENERGY" (which is prominently featured on the label) will prove to be a function that consumers understand and want to purchase, even at the higher price point that this package and formulation will undoubtedly command. Alternatively, the use of glass could be a more discreet method of consuming an energy drink, especially for consumers who don't want to be seen with an energy can. Overall, a very drinkable energy drink that delivers great taste, a decent kick, and attractive packaging.

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Product Type

Functional: Energy Drink: Regular

Container

12 fl oz (355 ml) glass

Nutritional Info

Nutrition Facts - Serving Size: 8 fl. oz. Servings per Container:1.5, Calories 105, Total Fat 0g, Trans Fat 0g, Sodium 0mg,Cholesterol 0 mg, Total Carbohydrates 26 g, Sugars 25g, Protein 0 g, Vitamin B3 (35% DV), Vitamin B6 (135%), Vitamin B12 (1350%), Vitamin C (5%) .

Ingredients

Carbonated Water, Cane Sugar, Natural Flavor, White Grape Concentrate, Malic Acid, Citric Acid, Taurine, Fruit and Vegetable Juice for Color, Caffeine, Rosemary extract, Ginseng, Guarana Seed Extract, Gingko Biloba, Ascorbic Acid, Niacinamide (B3),Pyridoxine Hydrochloride (B6), Cyanocobalamine (B12). Contains 3% Juice

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