Pomegranate and blueberry has lately proven to be a popular combination for beverage marketers, so we were quite keen to give this a try. It's starts off with a nice blueberry aroma, which is about as accurate as flavorings can be. The flavor itself is a bit sweet, and while the blueberry flavor and aroma is natural, we think the pomegranate lacks the right amount of tartness. The result is something that tastes more like a mix of blueberry and "berry," which isn't half bad, but might disappoint consumers who are seeking authentic pomegranate flavor. As for the functionality, there's definitely some functional taste to the finish and the standard energy cocktail (taurine, ginseng, gaurana, B vitamins, and caffeine), so the product has definite credibility. Overall, good kick and decent taste, but it would be much improved if they could tweak the pomegranate flavor a bit.
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Functional: Energy Drink: Regular
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