Vault

Vault

BevNET Review

Last Updated: 7/1/2005 1:26 PM

Vault is Coke's new citrus beverage that "Drinks like a soda, kicks line an energy drink." Coke has spent a long time trying to crack Mountain Dew and this is their latest, most innovative attempt. What do we think? Well, for starters we feel that this product can only be considered innovative if "innovative" is defined as "tastes a lot like Surge." The flavor is actually pretty pleasant -- it's kind of like a cross between Mountain Dew and Surge, with less caffeine bite -- but it won't win any awards for originality. As far as the packaging and branding go, we aren't terribly impressed. It fits the mold of other Coke products;the tactile letter "V" on the bottle feels like something you'd expect from a brand of sporting goods rather than a beverage. Overall, there's not a whole heck of a lot to praise about this product beyond the fact that Coke isn't going down without a fight. Unfortunately, this product's execution is no better than it's previous efforts (we'd have stuck with Surge).

Rating:

2 stars2 stars2 stars2 stars2 stars

Average User Rating

  ( 272 votes)

Product Type

Functional: Energy Drink: Regular

Container

Various

Nutritional Info

serving size: 8 fl oz;
calories 120;
total fat 0g;
sodium 35mg;
total carb 32g;
sugars 30g;
protein 0g serving size: 12 fl oz;
calories 180;
total fat 0g;
sodium 45mg;
total carb 47g;
sugars 47g;
protein 0g;
caffeine 69mg

Ingredients

carbonated water, high fructose corn syrup, citric acid, natural and artificial flavors, concentrated orange juice, sodium benzoate and EDTA (to protect taste), caffeine, potassium citrate, yellow 5, carob bean gum

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