Of all the flavors in the lineup, this one is likely to be the most immediately marketable thanks to the existence of POM’s Cherry flavor (a pomegranate and cherry blend, just like this one). In that sense, this product looks and feels very familiar, with a tart cherry and pomegranate flavor and an attractive round bottle. Leading with the cherry juice instead of the pomegranate juice is probably going to be an uphill battle, but the uniqueness and visual appeal of the glass bottle will certainly give it a fighting chance.
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Juice: Fruit Juice
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