SWEET & SPICE
Last Updated: 11/30/2012 1:27 PM
Sweet & Spice is Vibrant Juices' blend of carrot, ginger, strawberry, apple, and flax oil. Despite it not being listed on the container, it also seems like they've added some water to the mix, based on its rather light and refreshing body. Otherwise, each of the fruit and vegetable ingredients is easily distinguished from the mix, with just the right amount of each making for a very balanced flavor. As far as the "sweet & spice" are concerned, we wouldn't describe it as overly sweet, although it's definitely fruity in nature. The ginger does add some spice, but it isn't something that we'd call overly spicy either. That said, this blend should have pretty broad appeal, but if they want it to have a more pronounced sweet and spice flavor there's some work left to do. The addition of flax oil, presumably for adding omegas, is a plus, given the target audience that exists for raw juice. All in all, we really like what's inside the bottle. On the outside, there's still a long way to go, especially if they ever want to push this into retail. But even on the juice cleanse front, there are better looking products out there. We would suggest starting with the obvious, which is that the product needs to be labeled properly (it has not Nutrition Facts panel). From there, we like the name and the logo, but it could it could have some more pop to it (it is called Vibrant Juice, after all). Overall, this product is definitely a great starting point for the brand and we hope that they can build upon this.
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