No. 05 Reduce Bloat
Last Updated: 1/14/2014 11:48 AM
Made with a USDA organic certified blend of cucumber, celery, spinach, pear, orange, and lime, the No. 5 variety of Vim + Vigor is a refreshing and flavorful product. Specifically, the added citrus provides a nice counterbalance to the base of greens. Also, these flavors, along with the cucumber, help the product have a relatively light mouthfeel in comparison to some of the other flavors. But if there’s anything that we’d change, it would definitely be the prominence of “Reduce Bloat.” Aside from being an unappetizing phrase to use on the front of a food product, it totally ignores the fact that consumers might actually be interested in the flavors of the product. Beyond that, we do like what the company has done with the packaging, both in terms of the minimalist branding and its choice of bottle (which, at the time of review, is unique in comparison to what many competing companies typically use). The brand definitely feels like something that is healthy and polished, which, if the company tweaks to focus more on the actual flavor, could probably be successful. Overall, we really like the flavor of this product, but the messaging could definitely be made more approachable.
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