No. 06 Hydrate + Vascular Health
Last Updated: 1/14/2014 11:48 AM
This variety of Vim + Vigor is a very summery tasting flavor, which is no surprise given that it’s made with watermelon, mint and lime (all of which are organic). Each of the three flavors can easily be distinguished from the mix, which is certainly a good thing when it comes to cold-pressed juice. It’s nicely balanced, with the watermelon hitting your palate first, then a hint of mint, followed by plenty of lime at the finish. Really, our only issue with the product is the company's naming convention, which has this one called “No. 6” and “Hydrate + Vascular Health.” We think it’s going to be a tough sell against competitors who simply describe the ingredients or use copy (or images) to make the product more appealing. In the case of this product, replacing the text that says “Hydrate + Vascular Health” is the obvious place to start (hydration is an obvious benefit of any beverage and vascular health being an intangible one). Otherwise, the product is clean and hip looking -- so whatever the company does, it shouldn’t sacrifice that aspect. Overall, the product is an enjoyable one and definitely worth a try.
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