No. 02 Cellular + Liver Repair
Last Updated: 1/14/2014 11:48 AM
Vim + Vigor’s “No. 2” is marketed as the “cellular + liver repair” formulation of the lineup. The product is made with an organic and cold-pressed blend of apples, carrots and beets. From a flavor perspective, each of the three ingredients taste true to their original form are easy to distinguish from the mix. And the company has done a nice job of achieving balance between the ingredients (beets have definitely been known to overpower other flavors), which seems to not always be an easy task for other brands. Still, there isn't necessarily anything overly original or unique about how this product tastes, which might make it a little bit challenging to build a loyal consumer base. On the packaging front, we reiterate what we said about the other flavors. Specifically, the slightly squat 16.9 oz. bottle is a nice change of pace from the taller and skinnier bottles that are typically being used, but the branding skews a bit too far towards the cleanse market (“liver repair” doesn’t exactly play to the senses). Addressing this concern should definitely be the company's top priority. Otherwise, this product is a fine addition to lineup. Overall, solid execution, but the messaging could definitely stand to be adjusted.
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