VIPA Energy Drink

by VIPA America

Product Type

Functional: Energy Drink: Regular

Container

12 oz can

Nutritional Info

servings per container: 2;
calories 0;
total fat 0g;
saturated fat 0g;
cholesterol 0mg;
sodium 15mg;
total carbohydrate 0g;
dietary fiber 0g;
sugars 0g;
protein 0g;
vitamin A 0%;
vitamin C 110%;
calcium 0%;
iron 0%;
riboflavin 110%;
niacin 110%;
vitamin B6 160%

Ingredients

carbonated water, citric acid, taurine, caffeine, sodium benzoate, acesulfame potassium, ascorbic acid, sucralose, ginkgo biloba, green tea, natural and artificial flavors, caramel color, niacinamide, korean ginseng, l-carnitine, l-tartatem glucuronolactone, inositol, guarana extract, pyridoxine hydrochloride, FD&C yellow #6, riboflavin

Bevnet Rating
2 stars2 stars2 stars2 stars2 stars
User rating
(9 votes)
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Review: VIPA Energy Drink

Posted: Aug 02, 2004 at 12:00 AM (Last Updated: Aug 02, 2004 at 2:31 PM)
VIPA is a new 12 oz. energy drink that features a zero calorie and zero carb formulation. Featuring a blend of acesulfame potassium and sucralose, VIPA claims to offer better flavor than soft drinks and a formula that's "more invigorating and refreshing than coffee drinks". The flavor of VIPA is slightly distinct in comparison to other diet energy drinks -- it's noticeably more sweet -- but it still has an aftertaste that tastes somewhat medicinal and somewhat like artificial sweeteners. Our consensus is that the product needs some heavy reformulation. However, the real flaw in this beverage may be the packaging. The design of the can and VIPA logo will likely appeal to a niche, male customer rather than the mass market. Given that this category has been so strongly tied to the 8.4 oz and 16 oz cans (none of the top 20 energy drinks use anything but), the use of the 12 oz can will likely cause this product to be viewed as a traditional CSD rather than an energy drink. Overall, VIPA is a drink that has good intentions of being different, but needs some tweaking before its ready for primetime.

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