Vita Coco Coconut Water - The BevNET.com Review

		Vita Coco Coconut Water All Market - Vita Coco Tel: 877-VITA-COCO Fax: 800-407-0439 [Edit Info] [Edit Logo] E-mail: Send Email Inquiry URL: http://www.vitacoco.com/ [Edit] BevNET Traffic Rank: #138 / 1174

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Created: 8/4/2004 / Last Update: 7/26/2005 2:57:08 PM

Manufacturer's Brand Overview: [Edit]
Inside every green coconut is an extraordinary life-force. And Vita Coco taps straight into it, bringing you a refreshing, electrolyte-replacing beverage that surpasses artificial sports drinks in every way - except in artificiality. Vita Coco contains no artificial ingredients and unlike coconut milk, coconut water contains no fat or cholesterol. Vita Coco is an excellent source of the five essential electrolytes: potassium, calcium, phosphorous, sodium, magnesium - in fact, we've got all the important "ums" covered.

Coconut Water with Tangerine
Category: Other; Packaging: 11.2 fl oz

BevNET Review:
Vita Coco's latest flavor is a mixture of coconut water and tangerine. It's a simple concept that is very well executed, delivering just the right amount of natural tangerine and coconut water flavors. In our opinion, this is Vita Coco's most mainstream tasting product yet. Packaging follows suit with the other flavors using a 11.2 oz Tetra. It's not the most elegant package out there, especially since drinking from the pull top container isn't as comfortable as drinking from a bottle. However, we understand the technical limitations that Vita Coco is up against and they have done a great job of making the design look appealing and appetizing.

0 User Reviews: Read | Post

Added: 11/28/2007 1:07:51 PM | Updated: 11/28/2007 2:58:59 PM


	Average User Rating (14 votes / 0 reviews) Rate this product! 1 2 3 4 5 Click to rate

Vita Coco Coconut Water with Peach & Mango
Category: Other; Packaging: 11.2 fl oz (330 ml) tetrapak

BevNET Review:
This is, without hesitation, the best flavor from Vita Coco to date. The use of peach and mango purees gives this product a subtle sweetness that will definitely appeal to the ethnic and mainstream consumer alike. It still has the flavor of coconut water, but it feels much more like a part of the product rather than the sole focus of it. In addition, the bright gold color used on the package is the most eye-catching of the Vita Coco line. Overall, Vita Coco with Peach & Mango is the best coconut water that we've sampled to date.

2 User Reviews: Read | Post

Added: 7/29/2005 | Updated: 7/28/2005 11:10:37 AM


	Average User Rating (30 votes / 2 reviews) Rate this product! 1 2 3 4 5 Click to rate

Vita Coco Coconut Water with Pineapple
Category: Other; Packaging: 11.2 fl oz (330 ml) tetrapak

BevNET Review:
Vita Coco Coconut Water with Pineapple is the most palatable and mainstream tasting flavor that we've tried to date. The sweet pineapple flavor provides the perfect complement to the mild flavor of the coconut water. It's clean, smooth, and is sure to relax any consumer that tries it. Vita Coco with Pineapple is without a doubt the best flavor of the brand. Definitely give it a try.

2 User Reviews: Read | Post

Added: 2/1/2005 | Updated: 7/26/2005 2:58:19 PM


	Average User Rating (28 votes / 2 reviews) Rate this product! 1 2 3 4 5 Click to rate

Vita Coco Coconut Water with Passion Fruit
Category: Other; Packaging: 11.2 fl oz (330 ml) tetrapak

BevNET Review:
Vita Coco Coconut Water with Passion Fruit is an extremely refreshing product. Using passion fruit puree has given this product the boost that it needed and it's a much more enjoyable product compared to the original. The addition of fruit flavor works extremely well. Overall, a great product.

2 User Reviews: Read | Post

Added: 1/27/2005 | Updated: 7/26/2005 2:58:33 PM


	Average User Rating (26 votes / 2 reviews) Rate this product! 1 2 3 4 5 Click to rate

Vita Coco Coconut Water
Category: Other; Packaging: 11.2 fl oz (330 ml) tetrapak

BevNET Review:
Vita Coco is a beverage that provides natural refreshment with the unique taste of coconut water. This product has a decidedly ethnic feeling to it, which should help it to gain acceptance from consumers who are familiar with the concept of coconut water. For most American consumers, this product will be a new experience. The flavor of Vita Coco is mellow with a subtle, natural sweetness that is refreshing and that tastes nourishing. The major risk for this (and other products in the category) is becoming commodotized -- they all use the same package and provide almost identical flavor profiles. In that regard, Vita Coco doesn't have any advantages over its competitors in terms of taste and minimal differences in terms of appearance and identity. Vita Coco will have to figure out some way to differentiate and compell the consumer to purchase it. Still, the product is light, natural, and provides excellent refreshment and hydration -- we think it's worth trying.

7 User Reviews: Read | Post

Added: 8/6/2004 | Updated: 7/26/2005 2:58:04 PM


	Average User Rating (42 votes / 7 reviews) Rate this product! 1 2 3 4 5 Click to rate