Posted: Aug 06, 2004 at 12:00 AM
(Last Updated: Sep 23, 2009 at 5:04 PM)
Vita Coco is a beverage that provides natural refreshment with the unique taste of coconut water. If you haven’t had it, you should, because the naturally lightly sweet flavor is extremely thirst quenching and hydrating. That’s something that you really can’t say about many products that use a single ingredient. It might take a little while to latch on to coconut water (it did for us), but once you do, you’re hooked. As far as Vita Coco’s effort goes, they’ve differentiated their product by having a slightly sweeter, more full bodied flavor. They also utilizing a tropical style brand (an ode to the product’s Brazilian origin, no doubt) and, more recently, they’ve added a 17 oz. Tetra Pak with a resealable top alongside their 12 oz. and 1 liter formats. From our point of view, the resealable top is the difference maker, offering consumers something that they can’t find in competing brands (at least not yet). Otherwise, the brand is fun and authentic feeling, which certainly makes us want to pick up a Vita Coco.