Last Updated: 8/8/2011 11:58 AM
If Vita Coco set out to make a product that would blend a high quality fruit punch with coconut water, they’ve definitely succeeded with this product. In fact, it sort of tastes like they mixed together some of their other flavors, with notes of guava, orange, and pineapple that are easily distinguishable from the mix. In addition, the formulation has red dragonfruit, but its flavor isn’t something that we were able to quickly pick out. All in all, it’s a pleasant tasting addition, but it’s not something that strays too far from the mold of other Vita Coco flavors. That could be either positive or negative depending on your viewpoint – but we think this is definitely a very mainstream oriented product. On the packaging front, it looks and feels very much like other VitaCoco products, with the most notable difference being the “Hydrate Naturally with Rihanna” (a nod to their marketing deal with the pop artist) that has been placed on the front of the container. It’s hard to say whether or not this plug will help this product sell better. Overall, another solid entry from Vita Coco.