Home » Reviews » Vita Coco Coconut Water: Vita Coco Coconut Water

Product Detail Page

Ingredients: [Edit]
natural coconut water

Nutrition Facts: [Edit]
servings per container 1; calories 65; total fat 0g; cholesterol 0g; sodium 65mg; total carb 17g; sugars 17g; protein 0g; calcium 5%; magnesium; potassium 530mg; phosphorous 2%; manganese 2.4mg

		Vita Coco Coconut Water Category: Other; Packaging: 11.2 fl oz (330 ml) tetrapak BevNET Review: Vita Coco is a beverage that provides natural refreshment with the unique taste of coconut water. This product has a decidedly ethnic feeling to it, which should help it to gain acceptance from consumers who are familiar with the concept of coconut water. For most American consumers, this product will be a new experience. The flavor of Vita Coco is mellow with a subtle, natural sweetness that is refreshing and that tastes nourishing. The major risk for this (and other products in the category) is becoming commodotized -- they all use the same package and provide almost identical flavor profiles. In that regard, Vita Coco doesn't have any advantages over its competitors in terms of taste and minimal differences in terms of appearance and identity. Vita Coco will have to figure out some way to differentiate and compell the consumer to purchase it. Still, the product is light, natural, and provides excellent refreshment and hydration -- we think it's worth trying. 7 User Reviews: Read | Post
		Added: 8/6/2004 | Updated: 7/26/2005 2:58:04 PM

Average User Rating (44 votes / 7 reviews) Rate this product! 1 2 3 4 5 Click to rate

SEE ALSO: