Last Updated: 8/7/2013 11:19 AM
Vital Juice’s “Vital Almond” is a 100 percent organic high pressure processed (HPP) almond milk. As far as cold-pressed, HPP brands are concerned, many sell a lightly sweetened (usually with agave extract) almond milk like this one. To that end, this product is certainly very good (we like the subtle vanilla flavor), but not necessarily innovative or something that will keep a consumer hooked on the Vital Juice brand. However, we do appreciate that there’s no grit in this product -- so the company certainly seems to have a handle on the production side of things. Moving on to the design of the product, Vital Juice has done a nice job of creating something that’s clean and professional. And unlike some of its other flavors that use a dark band with white lettering around the middle, this particular variety’s ingredient band (which uses brown lettering on off-white) feels like a more integrated part of the design. Overall, it might not be the most original variety out there, but its execution is solid.
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