Posted: Apr 16, 2014 at 12:00 AM
(Last Updated: May 22, 2014 at 2:03 PM)
Dose Lemon Lime is labeled as the company's “Vitamin C” formulation (there’s also calcium and vitamin D). Speaking purely from a flavor standpoint, this is definitely the most palatable of the four that we tasted. There’s a sharp lemon lime flavor and a fair amount of sweetness, which comes from crystalline fructose and sucralose. The product, which is labeled as a supplement, contains 50 calories, 12g of sugar, 19 percent of the recommended dietary allowance (RDA) of vitamin C, and 38 percent of the RDA of vitamin D. While these might be efficacious amounts, we think that Dose might have some challenges thanks to tons of other supplement drinks that are loaded with several hundred percent RDA on these and other vitamins/minerals. The positioning of this product seems to imply that it will contain more vitamin content than it does. On the packaging front, we conceptually like the design of the 5.07 oz. can. However, it’s impossible to read the flavor name, which is white text on top of yellow. Making it black seems like an easy fix. Otherwise, it seems like some explanation is needed. As it stands right now, the consumer has to figure out why this product is needed or why it’s better than another product (or popping a pill). Overall, we like the flavor and the concept, and the next step is to improve the communication.