Vitaminwater 10

Product Type:Water: Enhanced; Container: 20 oz
BevNET Review: Comparing a low-calorie Vitaminwater to the original seems only fair, given that most “vitamin enhanced waters” are judged against the parent product as the category standard. In this case, they’ve done a very good job of creating something that’s a drinkable alternative. Using a mixture of sweeteners (crystalline fructose, erythritol, rebiana (stevia)), this product has a moderate level of sweetness and only 10 calories (hence the name). The orange flavor is pleasant and on par with the original, but there’s a sweetener aftertaste. Still, it’s not as bad as the aftertaste that you get from sucralose or aspartame. Finally, there are the added vitamins and minerals, which are delivered in the form of B vitamins, calcium, and vitamins A, C, and E. Lastly, there’s the packaging. It hasn’t really evolved much in the past couple of years, but that’s okay, given how widely recognized the parent brand is. Really, it boils down to a few things for this product and brand. Does the consumer want a lower calorie version of Vitaminwater? Is stevia going to be widely excepted? Does slapping a “10” on the label create enough distinction – or mean that it’s true to the original? Only time will tell, but we think they could have a good run with this one.Reviewed on: 3/10/2009

Product Type:Water: Enhanced; Container: 20 oz
BevNET Review: To answer the question that everyone’s been asking, this product does not taste as good as regular Vitaminwater XXX. However, it does taste better than just about every other low-calorie “vitamin enhanced water” that we’ve ever sampled. In this case, they’ve used a cocktail of crystalline fructose, erythritol, and rebiana (stevia) to achieve a modest level of sweetness and only slight sweetener aftertaste. The fruit flavorings are tart, but have a bit of bite, while added antioxidants and vitamins give the drink its advertised functional benefits. On the outside, the name Vitaminwater 10 is a clever and intuitive approach to creating “diet” without the stigma. However, the feeling of the label is quite flimsy, without explanation, and the product appears to have added clutter on top of what was already a busy label with the original. Overall, this product is, at least as far as stevia sweetened drinks go, one of the better low calorie alternatives to full-strength Vitaminwater. Reviewed on: 3/10/2009