Last Updated: 6/29/2011 3:25 PM
Of the two Vita-Tea flavors that we sampled, we liked the Peach variety better. Specifically, the addition of peach flavoring helps to mask the aftertaste of the sucralose and also adds a nice secondary flavor to the mix. Otherwise, it tastes exactly like peach iced tea that can be found in several other brands. Functionally, it’s the same as the Original Green Tea, which means that it has both a host of herbal additives and vitamins, including vitamin C and B vitamins. The packaging, which again is a stock 16.9 ounce bottle, still feels a bit too sterile. Mainly, the lines that cut down the front of the package are distracting and don’t add anything. Working on visuals that both whet the appetite and create a point of connection for the consumer would ultimately help this brand the most. Overall, we like what’s inside the bottle, but we feel as though they could do more with the outside.
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