Volt: Fruit Punch Shock

Product Type: Carbonated Soft Drink: Regular; Container: 16 oz
BevNET Review: Volt has created another nice flavor with this variety, a fruit punch flavored drink that’s been kissed with guarana, ginseng, and taurine for a hit of energy. It’s a moderately sweetened product, with mellow fruit flavoring and a crisp finish. Labeled as a “high intensity refreshment” and featuring the words “energizing” and “shock”, the product is trying to position itself as the middle road between caffeinated CSDs (e.g. Mountain Dew) and traditional energy drinks. From an energy point of view, it’s hard to gauge just where it fits, but from a flavor and branding point of view, it fits the bill. On the other hand, being so closely aligned with the CSD category (which is in perpetual decline) seems like a move that will make the road ahead challenging for this brand. Still, between the strangely addictive flavor and clean design, it’s a product that we think is good enough to have a decent run in this category.

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