Wave Energy Drink Sugar Free
Last Updated: 10/1/2009 9:22 AM
Wave’s Sugar Free is, like its “Original” variety, a product that seems to be positioned squarely in the middle of the pack, both in terms of flavor and branding. It’s drinkable, but with an aspartame and ace-k sweetened formulation, it’s just not as good as many of the other diet energy drinks that are already on the market. The same can be said for the drink’s energy formulation, which doesn’t articulate its point of differentiation beyond the ingredient panel. Packaging is aesthetically pleasing, but it’s hard to imagine what type of consumer will identify with a brand called “Wave.” Overall, it’s drinkable – and definitely not the worst product out there – but they’ve got to do something more to make this product sell.
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