Whynatte Latte: Whynatte Latte

Product Type: Energy: Regular; Container: 8 oz can
BevNET Review: Between reading the can and the marketer’s website, Whynatte Latte is trying to lay claim to having the best tasting coffee of any coffee and energy blend. From our testing, they’ve succeeded at this, with a much creamier and smoother coffee base and less energy aftertaste than we’ve seen in competing products. However, it’s still no substitute for a freshly brewed latte, especially with note of ace-k and sucralose that we started to notice as we consumed the product. On the energy front, the product has some familiar ingredients, including added caffeine, guarana, B vitamins,ginseng, and taurine. While it drinks nicely, we think that the flavor emphasizes the coffee side too much, which will place it in the even more competitive (and slightly stagnant) ready to drink coffee category. The same can be said about the brand, which is very much a coffee-themed brand. If that’s what they're going for, that’s fine, but that makes the addition of the energy ingredients something that might alienate the core coffee drinker. However, if they want to be a true hybrid, this product needs something else to make it feel more like an energy product. Lastly, the splash that’s on the lower portion of the can is distracting as it draws the eye so far away from the product’s logo without really helping the purchase decision. Overall, Whynatte Latte drinks quite nicely, but the execution of the product’s positioning and branding need a bit of improvement.

Average User Rating

(16 votes)

BevNET Product Traffic Rank: #2689