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WOLFGANG PUCK GOURMET LATTE (WPGL) marks Puck's first time in the beverage niche, and his most recent foray into the retail food market since his company Wolfgang Puck Worldwide, Inc. launched his Wood-Fired Pizzas with ConAgra last year.
Puck developed the recipes, but the concept was originated by California-based beverage entrepreneur, Bob Groux, who was involved in the West Coast launch and distribution of leading brands like SNAPPLE and SOBE. Unlike Puck’s pizza partner, food giant ConAgra, Groux runs a small, streamlined operation with a tight knit 7-person team. His company, BrandSource, is an incubator for new beverage concepts. For WPGL, Groux formed Wolfgang Puck Beverage Partners of which he is President.
WPGL’s creamy, full-bodied flavor comes from lowfat milk, premium Arabica beans and a special cold-filtered method for pressing beans (versus heat brewing which depletes flavor and creates bitterness). In keeping with its creamy flavor, WPGL is packaged in a large 11 ounce serving size in old-fashioned milk-style bottles with a ceramic-painted design applied directly to the glass. WPGL will be sold individually with a suggest retail price (SRP) of $1.59 and in a four-pack with an SRP of $5.99 per four-pack.
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