X35

Product Type:Functional: Energy Drink: Regular; Container: 12 oz Can
BevNET Review: Perhaps the most notable thing about X35 is the product's emphasis on the fact that the drink doesn't contain taurine, which is one of the more popular ingredients found in most energy drinks. For the segment of energy drink consumers who actually know what taurine is, there are certainly some who believe that you should steer clear of it, while others believe that it's an important part of an energy drink's functionality. In the case of X35, the can offers no explanation as to why the drink is taurine-free. That's an approach that seems rather risky. Otherwise, what you've got inside the can of X35 Body Fuel is very standard tasting, with classic energy drink flavor that will taste familiar to anyone who has consumed an energy drink in the past. The formulation is, aside from the lack of taurine and the addition of black seed (aka the less exotic sounding black cumin) extract, very much what you'd expect to see in an energy drink. It's really a letdown as far as we're concerned — you can get the same experience in countless other cans. And as far as the can goes, the design feels amateurish, both in terms of the visual design (like the lightning bolts inside of the X) and the branding, which feels sterile and unoriginal. Overall, this is a product that we cannot see becoming successful. Reviewed on: 1/13/2011