Last Updated: 11/13/2009 10:05 AM
Xowii (pronounced “zow-ee”) is a drink that’s been fortified with Kona Red coffee berry extract, glucosamine, and a “superblend” of superfruits. Ultimately, this carbonated beverage derives its flavor from some rather tart juices (10 percent juice content including acai, grape, elderberry, aronia, chokeberry, blackcurrant, purple carrot, and hibiscus), which is why it pours with a dark purple hue. It’s sweetened with stevia, which keeps the calories under control at 55 per can and, thanks to the tart juices and their natural sugars, the product doesn’t have a nasty sweetener aftertaste. On the functional front, the product has green tea extract and guarana extract for caffeine, D-Ribose for lasting energy, and added B vitamins. There’s certainly some kick to the product, but it’s on par with the category average (which is fine by us). From a design standpoint, the product has a technical look to it, which helps establish a sense of credibility for the product. Having a name that’s not overly intuitive is a questionable move, but once you do figure out how to say it, Xowii has a nice ring to it. They’ve kept the front of the can clean and easy to read, with the side of the can featuring explanatory text that’s well written and easy to understand. Our biggest concern for this product is its lack of personality or something to connect with the buyer. While the product both looks and tastes good, it’s not overly obvious who they are trying to reach with this product. Otherwise, an enjoyable effort that has some nice points of differentiation inside the can.
Container8.4 oz can
Contains 10% juice. No artificial Flavors, Colors, Sweeteners or Preservatives Serving Size 8.4 fl oz Serving Per Container 1 Calories 55 Total Fat 0 g 0% Total Carbohydrates 13g 4% Dietary Fiber 0g 0% Sugar 13g Protein 0g 0% Vitamin A 2500IU 50% Vitamin C 300mg 500% Vitamin B1 1.50mg 100% Vitamin B3 20mg 100% Vitamin B6 5mg 250% Folic Acid 800mcg 200% Vitamin B12 15mcg 250% Vitamin B5 10mg 100% Proprietary Xowii Blend 650mg -- Glucosamine Hydrochloide, Guarana seed extract, Green Tea Extract, D-birose Inositol 50mg Biotin 300mcg Selenium 140mcg
Carbonated Water, Cystalline fructose, Concord Grape Juice (from Concentrate) Fruit and Vegetable Juice (Purple Carrot, Chokeberry, Blackcurrant, Elderberry, Hibiscus, Blueberry) Elderberry Juice (from Concentrate), Citric Acid, Natural Flavors, Aronia Berry Juice (From Concentrate) Kona Red (coffee Cherry Concentrate), Acai Juice (from Concentrate, Stevia.
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