Xtrem Energy Drink

Product Type:Functional: Energy Drink: Regular; Container: 8.4 fl oz (250 ml) can
BevNET Review: Xtrem is definitely one of the more clean looking products to be introduced into the US market in recent years. Perhaps the fact that this product has been around for several years in Europe has helped it to have a more mature appearance. As for the flavor of this product, our test panel commented that it has a generally sweeter profile than Red Bull, but otherwise a similar but less medicinal flavor. This being said, our panel gives this products higher marks than Red Bull, but only time will tell if this product has true staying power in the US market. Overall, a good product that's definitely a good alternative to Red Bull -- assuming they can get it in the customer's hands.

Product Type:Functional: Energy Drink: Regular; Container: 8.4 fl oz (250 ml) can
BevNET Review: Xtrem Sugar Free is a strong extension to the Xtrem Energy Drink brand. The product is attractively packaged in a silver can with a very modern logo. The silver look is simple and clean, but won't necessarily catch the consumer's eye. The flavor resembles the standard energy drink model but with a slight floral finish. The Ace-K/Aspartame sweetener combo works surprisingly well as the drink has only a slight after-taste. Overall, we think this is a good entry into the sugar-free energy drink category.