Review: Dandelion Root
Posted: Sep 16, 2015 at 8:20 PM
(Last Updated: Sep 30, 2015 at 9:39 AM)
Yoot currently comes in three varieties, all of which are caffeine-free, non-GMO verified, and 60 calories or less per 13.7 oz. bottle. Of the three flavors, this one, Dandelion Root, seems the most market ready (the other two need some flavor refinement). It’s made with a blend of chicory, dandelion, sugar, vanilla, molasses, cinnamon, cardamom, clove and milk. The product’s flavor tastes like a cousin to a chai. There’s some spice to it, which mainly tastes like the clove, cardamom, and cinnamon. From there, the base of herbal tea is very smooth and flavorful. We’d describe it as tasting like a blend of black tea and rooibos (although it is neither of those). The addition of milk is really what makes it all come together, although the product is far from milky. At 40 calories per bottle, this is the lowest in calories of the bunch. Putting all of this together, we feel as though there’s something here to work with, although the messaging needs some refinement. For starters, it needs a much more prominent callout to their use of dairy as this will be important to buyers who need to avoid it (then again, do they really even need dairy in this product?). Beyond that, we feel as though the callout for the calorie content should also be more prominent, while the loose functional claim callout should be moved elsewhere. Finally, there’s something about the wrapped bottle that looks drab. Wrapping brown liquid in brown doesn’t make for the most appealing product -- something more vibrant would definitely help. Still, despite all of the hopefully constructive criticism, we do feel as though this particular flavor is generally headed in the right direction. As for the others, we feel as though there’s some additional flavor work that’s needed as well.