Posted: Oct 20, 2011 at 12:00 AM
(Last Updated: Nov 02, 2011 at 8:36 AM)
Featuring the text “live stress free” in multiple places on the can, Zenify’s aspirations seem rather large. The product is an l-theanine, GABA, and vitamin enhanced carbonated beverage that has a flavor that’s reminiscent of an energy drink. But unlike an energy drink, these are ingredients that don’t delivery an immediate benefit to the drinker (at least it didn’t for us). It’s sweetened with crystalline fructose (a sweetener made from processed corn) and stevia (hence it’s “all natural”), which gives the product a fairly natural level of sweetness but keeps the calories (50) and sugars (13g) in check. Packaging is a 12 oz. can, with blue, silver, and gold colored elements. There’s no real focal point of the design, which instead relies pretty heavily on text. However, the flavor, which we’d describe as tropical citrus berry, isn’t even part of the equation since they don’t describe it anywhere on the can. Ultimately, we think that their approach is way too focused on function, which is something that is likely to be a let down for the drinker (is their life really going to be stress free?). It would be great if they were to recast Zenify in a way that considers that refreshment is a key part of why someone would repeatedly buy this product. And adding some sort of human element to the visuals would definitely make this product more approachable (it feels like a drugstore product right now). Overall, a good start, but visual refinements would go a long way.