Last Updated: 3/5/2013 10:40 AM
Of the two green-colored juices that we sampled from Zen Pure Pressed, this was the less sweet and more balanced of the two. It blends cold pressed raw cucumber, celery, fennel, arugula, and green apple to create something that has a yin and yang of sweet and vegetable flavor. It’s not overwhelming to the palate, and it seems like a mix that could be enjoyed even by those who are new to green juices. If anything, a little bit of lemon to round out the flavor would be a nice adjustment. As it stands right now, the cucumber, celery, and green apple are probably the most easily identifiable flavors. Packaging is a 16 ounce plastic bottle, with a busy label that is certainly not the best cold pressed juice label that we’ve seen. For starters, it’s super busy, to the point where you don’t know what the brand name is unless you look closely at the label. Also, we don’t like the like the functional claim of “skin enhancer and weight loss.” Staying focused on the cleanse aspect of the product and mentioning that it's raw and cold pressed would be a more marketable approach. Overall, a good start, but the branding seems like the weakest link.
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