Last Updated: 3/5/2013 11:01 AM
Zen Pure Press’s Immunity is a blend of green apple, carrot, garlic, ginger, and parsley that is delivered in raw cold pressed form. The flavor of this product is a bit deceiving, with carrot being the only flavor that you taste when you first sip it. However, the garlic and ginger hit your palate on the tail end, giving the product a level of complexity that is definitely a welcome addition. As far as the parsley and the green apple are concerned, we’re not quite sure what happened to them. But if they followed normal ingredient list convention, which lists ingredients in the order of the volume they make up in the serving, green apple certainly wouldn’t be first. Visually, there are some subtle differences in this product’s label, namely a “Fresh. Cold. Pressed.” callout directly below the logo. While we think this is a step in the right direction, they still need to do more with the front panel of this drink. Eliminating the “zero effort nutrition” and moving the “David Allen Nutrition” to the back would be a great starting point. And while we’re at it, adding a real nutrition panel and ingredients list would be very helpful and improve transparency and authenticity of the product. Overall, a nice start, but it definitely needs work if it’s going to compete with some of the other raw juice brands that are coming to market.