ZICO Passion Fruit • Orange Peel

ZICO

BevNET Review

Last Updated: 7/12/2004 10:12 AM

ZICO Passion Fruit • Orange Peel feels like a slightly confused beverage. First off, the name "passion fruit • orange peel" does not give the consumer a clear idea of what the flavor is and (on a more picky note) is just too long. Perhaps "orange passion fruit" would be a better name for it. The fruit flavor itself is good, but still doesn't give the product mainstream appeal. The passion fruit and orange peel flavors don't really mask the coconut water flavor -- they just add to the finish of the flavor. Overall, the quality of the product is very high and the health benefits are great, but we just don't think the American consumer is ready for a product like this. ZICO has a long road ahead of them that will take lots of time and money to make this product a success.

Rating:

2.5 stars2.5 stars2.5 stars2.5 stars2.5 stars

Average User Rating

  ( 19 votes)

Product Type

Juice: Coconut Water and Juice

Container

11fl oz tetra pak

Nutritional Info

serving size: 11fl oz;
calories: 60;
total fat 0g;
cholesterol 0g;
sodium 60mg;
potassium 670mg;
total carbohydrate 15g;
dietary fiber 0g;
sugars 14g;
protein 1g;
calcium 40mg;
phosphorous 17mg;
magnesium 25mg

Ingredients

natural coconut water, citric acid, natural orange and passion fruit flavors, sodium metabisulfite (to preserve color retention)

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