Posted: Mar 19, 2012 at 9:32 AM
(Last Updated: Apr 20, 2012 at 11:05 AM)
Based on its flavor and branding, Zingi Well’s “Java Turmeric Lemon” is clearly geared towards the natural channel. The formulation of the drink is fairly simple, with water, java turmeric, cane juice, ginger extract, and lemon extract. However, it lacks depth and balance, which is likely the result of using lemon extract rather than juice. That said, the product has a pretty weak flavored, watery feeling, with the main flavor ultimately that of the cane juice (it tastes like a sugar flavored beverage with a splash of lemon and spice). The health benefits that the drink claims to provide come from the turmeric and ginger extract, but we cannot say how this compares with alternative means of ingesting these ingredients. Visually, the product has a lot of room for improvement, with a busy label that is not overly appealing or appetizing since it’s so heavily focused on the health aspects. Java turmeric and “Zingi Well” are difficult to say, so simplification is suggested. Overall, this seems like a product that is too narrowly focused both in flavor and branding.