News from the spirits, craft spirits, and beverage alcohol categories.

Absolut to Launch “Nights by Absolut” in Brooklyn

Nights by Absolut will seek to embody the spirit of Absolut’s Transform Today brand ethos. Each event will feature an artistic collaboration that reimagines different elements of nightlife – from the city skyline to the dance floor – turning them into a playground of creativity designed to engineer a previously-untapped territory of imagination and invention.

Finlandia Vodka Joins 1% for the Planet

A longtime advocate for pure water, Finlandia will use its commitment to support nonprofits working to protect the earth’s water resources and reverse the effects of water pollution to ensure they remain beautiful and healthy for the next generations.