News from the spirits, craft spirits, and beverage alcohol categories.

KOVAL Partners With Mikkeller To Release Limited Edition Whiskey

KOVAL is proud to announce its first new product of 2016: a collaborative whiskey with Mikkeller, the internationally acclaimed “nomad” micro-brewery founded in Copenhagen, Denmark, known for producing cutting-edge brews around the world.

St. Augustine Distillery Reports Over 123,000 Visitors in 2015

“Craft distilleries are on the rise, and the St. Augustine Distillery is at the forefront of this exciting new industry. We believe that we hosted more visitors last year than any other craft distillery in the United States,” said Philip McDaniel, co-founder and CEO of St. Augustine Distillery

Distilled Spirits Council Reports Steady Sales Growth of 4.1 Percent in 2015

The Council reported strong growth in every whiskey category for the second straight year, with revenues rising 8 percent. Super premium whiskeys were particularly popular among American consumers with luxury Bourbon, Scotch, Canadian and Irish whiskeys all recording double-digit gains.

Malibu Introduces Pineapple Upside Down Cake

To drive awareness of Malibu Pineapple Upside Down Cake, the brand will implement digital media, public relations activations and the brand’s popular social media platforms to reach and influence its already engaged fan base.

Greenbar Distillery Expands Distribution of Slow Hand Six Woods Whiskey

The 11-year-old craft distillery, which specializes in full-flavor spirits and bitters, has been tinkering for the last five years with a technique to add more interesting flavors to whiskey without going beyond the confines of grain, wood and time. It thinks it’s ready now to introduce its unorthodox creation to a broader audience.

Booker’s Bourbon Unveils 2016 Batch Collection

"Booker's Bluegrass" is named in honor of two of founding distiller Booker Noe's favorite things -- whiskey and bluegrass music -- this batch features a custom label depicting a banjo, one of the most popular and distinctive instruments in bluegrass music.

SVEDKA Vodka Launches SVEDKA Cucumber Lime

"The launch of SVEDKA Cucumber Lime further elevates our portfolio by introducing an in-demand flavor profile ahead of the curve," said Diana Pawlik, SVEDKA Vodka's Vice President of Marketing. "SVEDKA Cucumber Lime addresses consumers' thirst for cool, crisp, and refreshing tastes."