News from the spirits, craft spirits, and beverage alcohol categories.

Hendrick’s Gin Announces “Whimsical Takeover” of National Cucumber Day

This season's pinnacle attraction, The Cucumber Festival of Wonder, is set to take place in New York City in June. The event will present a cavalcade of cucumber-inspired marvels, including a penny farthing cycling concourse, fascinating live spectacles, roaming cocktail contraptions, and more than a few surprises.

Aviation American Gin Kicks off 10th Birthday Celebration

Aviation American Gin, the flagship brand of Portland’s House Spirits Distillery, kicked off its 10th birthday year with PROJECT 10, a series of limited edition partnerships and collaborations with a roster of iconic Portland brands and partners.

South Hollow Spirits Launches Dry Line Cape Cod Gin

South Hollow Spirits, Cape Cod’s first craft distillery since Prohibition, today announces the launch of the latest addition to its line, Dry Line Cape Cod Gin. This new gin will join an award-winning collection of small batch, twice-distilled spirits including Twenty Boat Hand-Crafted Cape Cod Amber Rum and Twenty Boat Hand-Crafted Cape Cod Spiced Rum.

Michter’s Releases Its 2016 Limited Production US*1 Barrel Strength Rye

A Kentucky Straight Rye, Michter's Barrel Strength Rye is bottled at barrel strength rather than the 84.8 proof alcohol level of Michter's US*1 Single Barrel Rye. The barrel entry proof for the product was 103 proof, a strength that Michter's believes yields a richer, smoother product than a higher entry proof would.

CIL US Wines & Spirits Signs Agreement to Import DANZKA Vodka

DANZKA Vodka is an aromatic Scandinavian- style vodka that is rich in taste with a bright clear and polished robe. It is made using a combination of pure demineralized water, 100 percent whole-wheat grain, continuous six-column distillation, and a triple-filtration system.

Luxco Introduces New Flavors for Rebel Yell Bourbon

Rebel Yell Kentucky Straight Bourbon Whiskey has added two new flavors to its current family lineup. Rebel Yell Ginger Whiskey and Rebel Yell Root Beer Whiskey, both bottled at 70 proof, will be available nationwide in April.

Diageo Launches Smirnoff Sourced, a Gluten-Free Flavored Vodka

Smirnoff Sourced is made with 10 percent real fruit juice from concentrate and no high-fructose corn syrup. The new innovation comes in three bold, vibrant flavors including Ruby Red Grapefruit, Pineapple, and Cranberry Apple.

Spirits Consulting Group Acquires Midnight Solutions

Spirits Consulting Group, a leading firm that specializes in brand development for the liquor industry, announced today the acquisition of Midnight Solutions Management, a spirits sales strategy and marketing agency.