Spirits

News from the spirits, craft spirits, and beverage alcohol categories.

Diageo Completes Acquisition of Tequila Don Julio

Gaining full ownership and distribution rights for Tequila Don Julio and Tres Magueyes, alongside the 'La Primavera' distillery, inventory and agave supply, gives Diageo the ability to make investment decisions across supply, marketing, and innovation to support the continued growth of the brand, and become more competitive in the category.