Tequila 512 is introducing a bold new brand identity, packaging, and website to reflect both the company’s enterprising growth and its heritage.
Black Butte Whiskey was aged in new #4 char American oak barrels, and the resulting whiskey retains the malty, chocolatey notes of Black Butte Porter while gaining woody, earthy flavors from the oak. The body is full while the spirit drinks dry and clean.
The new custom cylindrical shaped bottle embossed with the Yellow Rose logo stands slightly taller, in order to maximize visibility on liquor store shelves and back bars. A refined labeling strategy makes it easier to distinguish the different products in the Yellow Rose line-up, and prominently highlights the brand’s Texas roots.
Produced by Hunter Laing & Co. Ltd., one of the most respected and trusted names in the Scotch whiskey industry, these single malts are chosen from rare bourbon and sherry casks, and bottled at the ideal maturation stage, unadulterated with caramel or chill-filtration, to showcase the character of a certain region or specific distillery.
GEM&BOLT Mezcal is bringing its “liquid spirit” to the West Coast. The innovative mezcal is led by beverage executives CEO Lisa Derman, partner Jody Levy and board member Ted Roman. The team’s experience and expertise are sure to catapult the unique spirit to fame as they enter a new market.
The Straight Bourbon began national distribution in early September with a suggested retail price of $39.99, while the Cask Strength will hit shelves on October 1 and will retail for around $89.99. These two line extensions follow the brand’s first-ever line extension in October 2015 - a Special Reserve Whiskey for $59.99.
The distillery is located in Nelson County on a 70-acre site off state highway KY-245, in the heart of the Bourbon Capital of the World. When completed, the distillery building will be approximately 18,000 square feet and the overall site will include six barrel warehouses, a tasting room, and event space, in addition to offering visitors a new stop on the Kentucky Bourbon Trail.
Beginning this month, the 100% clear corn American whiskey, in addition to current distribution in California, Indiana, and Ohio, will be newly available in Arizona, Florida, Georgia, Illinois, New Jersey, Oregon, Tennessee, Texas and Wisconsin.
Martell, the oldest of the great cognac houses, reveals Martell Blue Swift, an Eau de Vie de Vin made of 100% Cognac VSOP finished in Kentucky Bourbon casks.
The Essentials line builds off the already established Botanical line of syrups featuring the flavors Hibiscus Lavender, Lemon Ginger, Citrus Rosemary, and Smoked Tea Vanilla and extends the companies commitment to creating all natural, high quality syrups for cocktails and sodas.
The book once called the “Bible of Booze” has entered the digital age, with the launch of the website mrbostondrinks.com/, which contains more than 10,500 drink recipes, each of them entered into a drinks database as originally found in the printed books.
Tequila Herradura announced the launch of its new global marketing campaign, "Luck Is Earned." Featuring raw and undeniably real stories of people who parallel the ambition, passion and soul of Tequila Herradura, the campaign illustrates that there are no shortcuts to greatness.
For the entire month of October, the bitters brand will contribute $2 to the cause for every bottle of its Pink Gin sold on- and off-premise. In addition to the per bottle contribution, several on-premise accounts are joining the efforts by agreeing to make a donation for every Pink Gin cocktail they sell throughout the month
Royal Wine Corporation is proud to introduce Boondocks American Whiskey, a creation from Whisky Advocate Lifetime Achievement Award winner Dave Scheurich who has helped to create some of America's most recognized whiskeys over the last 40 years.