News from the spirits, craft spirits, and beverage alcohol categories.

Beam Launches Hornitos Black Barrel Tequila

Hornitos Tequila is redefining the premium tequila experience with the launch of new Hornitos Black Barrel, a 100% blue agave tequila, distinctively aged through an innovative process that conveys the classic tasting notes of a whiskey.

Bacardi Limited CEO Leaves Company

The Board of Directors of Bacardi Limited, the largest privately held spirits company in the world, today announced the departure of president and chief executive officer Ed Shirley. Mr. Shirley expressed his plans to return to retirement after a successful 36-year career.

Olde Major to Debut Bacon Bourbon

This country’s alcohol industry can be a difficult one to navigate, but with a brand that could be no further tailored to the United States, Olde Major Bacon Bourbon has found its way to a debut at the Wine & Spirits Wholesalers of America (WSWA) show in Las Vegas.