The refreshed brand identity highlights the Sauza family heritage, quality and craftsmanship behind the spirit and elevates its visibility and presence internationally, according to Beam Suntory.
Brands such as Elmer T. Lee, Rock Hill Farms, Van Winkle, and the Antique Collection (George T. Stagg, William Larue Weller, Sazerac 18, Thomas H. Handy, and Eagle Rare 17) will continue to be on strict allocation and hard to find for the foreseeable future, the distillery announced.
The integrated partnership includes social media efforts, consumer facing programs, retail activations, and more exciting news coming this summer. Additionally el Jimador will also collaborate with Tim Howard to support social causes that are of importance to him.
Empresario LLC was formed by the merger among Pepe Zevada Z Tequila, Paula’s Texas Spirits, and Republic Tequila. Its aim is to grow to join the ranks of American liquor houses such as Sazerac and Brown-Forman while maintaining strong Texas roots.
The first Sangria-flavored vodka to market, UV Sangria is made with all natural flavors and features notes of citrus and exotic fruit.
Absolut Nights builds on the momentum started by a series of transformative global events in 2014, hosted by Absolut in New York, Sao Paolo, Berlin and Johannesburg, that infused nightlife with unprecedented creativity thanks to one-of-a-kind artistic collaborations, according to a Pernod Ricard press release.
Fattoria di Limone Limoncello Original Liqueur is a lemon-flavored beverage made in small batches from regionally-sourced natural ingredients, mostly within New York State, following a classic Italian recipe.
Drizly will now have direct access to a network of industry experts--wholesalers--with long-standing, professional relationships at both the supplier and retailer levels, as well as support in navigating the regulatory environment and marketplace.
Named after the two parts of a skeleton key, the blade shaft and the ornate bow handle, Blade and Bow Kentucky Straight Bourbon Whiskey derives its inspiration from the Five Keys symbol that can be found throughout the Stitzel-Weller Distillery.
Launching nationally, for a limited time only, Ole Smoky Big Orange Moonshine will be bottled in Ole Smoky’s recognizable 750 mL mason jars and will be available starting June 1st.
For the first time in the brand's history, Dewar's, the world's most awarded blended Scotch whisky, borrows a tradition from its bourbon counterparts - scratching the barrels after charring - to create a unique, new liquid: Dewar's Scratched Cask.
The ruby red liqueur is a fusion of premium vodka, Moscato, natural fruit flavors of strawberry, red berry, and orange citrus with the Viniq shimmer.
“With rye whiskies serving as integral components of the Crown Royal Deluxe blend for more than 75 years, it was a natural and authentic extension to provide our loyal fans a rye offering,” said Yvonne Briese, Vice President of Marketing, Diageo North American Whiskey
Kōloa Rum Company’s partnership with Young’s Market Company in Hawai`i is the next phase in an expanded agreement naming Young’s as the brand’s exclusive distributor in ten U.S. markets.