Spirits

News from the spirits, craft spirits, and beverage alcohol categories.

VEEV Spirits Introduces 70 Proof VEEV 2.0

VEEV® Spirits, one of the fastest growing independent spirits brands founded by the Reum brothers in 2007, announced today the launch of VEEV® 2.0, a full brand repositioning that includes a reformulated 70 proof liquid, a redesigned package and a strategic focus on the Vodka category.

González Byass Launches Nomad Outland Whisky

A new concept that takes the Whisky itself on a journey from its birthplace to the warm and humid plains of Jerez where it is left to soak up the wonderful natural aspects of this special micro-climate giving Nomad its quintessential Scottish character and a soul that is truly Jerezano.

Patrón Spirits Unveils Roca Patrón

For tequila lovers with a taste for something new yet extraordinarily steeped in tradition, Patrón Spirits is honored to unveil Roca Patrón, the company’s first line of tequilas produced entirely from the labor-intensive, centuries-old tahona process.

Pernod Ricard Acquires “Significant Majority Stake” in Avión Spirits LLC

In a statement, Pernod Ricard stated that the transaction “reflects confidence in Avión’s brand equity and growth potential, and the brand’s important role in Pernod Ricard’s growth ambitions in the United States, the largest market of the group. It also illustrates the capacity of Pernod Ricard to seize targeted external growth opportunities in the super-premium+ segment in the United States as a complement to the group’s innovation strategy.”