Jagermeister has tapped NY-based ad Agency Deutsch to create a campaign that focuses on Jagermeister's rich heritage, 56 premium ingredients sourced from all over the world and the brand's complex production process in a unique and unexpected way.
Photographed in Buenos Aires, Argentina, the campaign features a glamorous group of urban sophisticates plugged into pop culture.
Gaining full ownership and distribution rights for Tequila Don Julio and Tres Magueyes, alongside the 'La Primavera' distillery, inventory and agave supply, gives Diageo the ability to make investment decisions across supply, marketing, and innovation to support the continued growth of the brand, and become more competitive in the category.
UV Rub Red Grapefruit is available nationally and can be purchased at select liquor stores, grocers, restaurants and bars with a suggested retail price of $12.99 for a 1 L bottle.
The connected “smart bottle” aims to enhance the consumer experience by using printed sensor tags featuring Thinfilm’s OpenSense technology, which can detect both the sealed and opened state of each bottle.
Produced in association with the Humphrey Bogart Estate, Bogart's English Gin is a super-premium, small-batch, pot-still English gin infused with coriander, macadamia nuts and citrus zests at 45 percent ABV.
The new Mortlach Special Strength expression will be available exclusively to travelers in duty free outlets worldwide.
The limited-time product flavor from the brand was formulated to tastily liven up an iced coffee and to give cocktail lovers a refreshing and delicious twist on their seasonal favorites for spring and summer enjoyment, according to the company.
Charbay Distillers, U.S. Importer of Tequila Tapatio, announces the discovery that the rare release ‘Excelencia’ Gran Reservas (Extra Añejo) is older than initially understood.
During Negroni Week, a portion of the proceeds from every Negroni or Negroni-related item sold at participating retailers, bars and restaurants worldwide will be donated to the charity of their choice. In addition, Campari America will donate $10,000 to the top fundraising establishment's charity.
Duan will receive an all-expense paid trip to Sydney, Australia, and the opportunity to share his unique creation on the global stage as the United States representative in the BACARDÍ Global Legacy Cocktail Competition.
Teeling Single Grain uses a completely unique maturation process fully maturing the whiskey in Californian red wine barrels. The whiskey is made by combining unique ingredients, with maize/corn dominating and uses modern column distillation to produce the whiskey
TAAKA Pineapple and TAAKAWatermelon will hit shelves in early spring.
Yellow Spot is matured in a combination of American bourbon, Spanish sherry and Spanish Malaga casks, and is known for a sophisticated and complex taste profile, possessing honey sweetness with pot still spices.