The campaign will be first seen as a comedic, documentary style digital video series starring McHale and titled “Crafted Spirits with Joel McHale.”
Developed by Venables Bell & Partners, SKYY’s campaign rethinks nightlife conventions with a fresh and irresistible voice inspired by the brand’s innovative roots.
Following the success of the first edition, the extremely rare expression combines aged silver tequila with rare barrel-aged reposado and añejo reserves, creating a super-premium joven blend.
The brand new facility, located at the Mallard Fox West Industrial Complex, will employ 200-plus workers when fully operational. The cooperage produces the solid American white oak barrels that are toasted and charred for maturing Jack Daniel’s Tennessee Whiskey.
Opened in 2010, Westland Distillery evokes the traditions of Scottish whisky produced with ingredients exclusively from the Pacific Northwest. With a base of pale barley malt grown in Washington State, Westland American Single Malt Whiskey is produced from a grain bill comprised of five different roasted and kilned malts.
American Born Moonshine officially announced its expansion into California this week, marking the brand’s first West Coast region launch.
Glendalough Distillery, Ireland’s first craft distillery launched their Glendalough Poitín range in Boston last week in The Saloon, Boston.
Heaven Hill, the nation’s largest family owned and operated distilled spirits company, acquired the worldwide rights to the Domaine de Canton French Ginger Liqueur from Maurice Cooper et Cie. of Miami, Fla.
The distillery’s gin and Luminous vodka were both named Double-Gold medal winners in the San Francisco World Spirits Competition, with the single-malt whisky scoring a silver medal. These honors came days after the same spirits were recognized at the Ultimate Spirits Challenge in New York City.
UV Sugar Crush is distilled four times for premium quality and delicious flavor. Offering light, mixed fruit candy on the nose, the vodka offers a slowly intensifying taste with a lingering finish, according to Phillips.
Designed for the maker in each of us, CYOB is a handsome all-inclusive set for producing delicious small batch bitters at home; complete with the necessary tools and spice blends for signature citrus and aromatic flavors.
Produced from a mash bill consisting of 95 percent wheat and 5 percent barley malt, wheat whiskey is one of several whiskey and bourbon mash bills launched by MGP within the past year.
Celebrity Chef Alex Garcia and Restaurateur Spencer Rothschild, partners of Barrio Spirits and the legendary nightclub Copacabana in New York City are introducing the iconic brand to the spirits industry with Copacabana 1940 – a smooth 7 year old Añejo rum.
In both markets, distribution of brands including Yamazaki, Hakushu and Hibiki Japanese whisky, Bowmore and Auchentoshan single-malt Scotch whisky, and Midori will transition from current third-party distribution arrangements to the company’s own routes to market.