News from the spirits, craft spirits, and beverage alcohol categories.

Diageo Opens Visitor Center at Stitzel-Weller

At a ribbon-cutting ceremony this morning to celebrate the opening of the Bulleit Frontier Whiskey Experience at Stitzel-Weller, Diageo shared plans for additional renovations to the historic Louisville distillery, and the Kentucky Distillers’ Association announced that Stitzel-Weller will be the newest stop on the Kentucky Bourbon Trail tour.

Courvoisier Launches “Exceptional Journey” Campaign

Inspired by the rich legacy and heritage of the iconic Courvoisier cognac house, the Exceptional Journey campaign celebrates the path toward achieving excellence and recognizes individuals who have fully embraced the journey – and the lessons along the way – as they’ve reached outstanding heights in their craft.

Tequila CAZADORES Launches New Packaging

The most distinctive feature of Tequila CAZADORES new look is a redesigned bottle with a unique and stylish shape that showcases the spirit’s premium essence. An embossed neck references 1922, reminding consumers of a long-standing heritage, rich tradition and time-tested recipe.