News from the spirits, craft spirits, and beverage alcohol categories.

Jim Beam Releases Revamp of Rye Whiskey Offering

"We've heard loud and clear from bartenders and whiskey fans that they are looking for a bolder Rye that stands up better in cocktails," said Fred Noe, Jim Beam's 7th Generation Master Distiller. "We listened to this feedback, and know that the time is right to Make History by taking a classic product that's loved around the world and making it even better."

“The Duke” Kentucky Straight Bourbon Enters National Sales Partnership with Blackheath Beverage Group

Jay Harkins, CEO of Blackheath Beverage Group is "extremely excited by the opportunity that The Duke Bourbon represents. The whole brown spirits category is incredibly hot in the U.S. Market, and bourbon is at the forefront. The Duke has such a great, compelling story, but more importantly, it is such a high-quality product that I feel confident we can make a huge impact."

Three Italian Spirit Brands Join Campari America Portfolio

Campari America, a wholly owned subsidiary of Davide Campari-Milano S.p.A., the world’s sixth largest spirits company, officially announced today the addition of Averna, Braulio and Cinzano 1757 to its lineup, solidifying the company’s position as the most comprehensive portfolio of Italian spirit brands in the United States.

Glenmorangie Lasanta Praised for New Enhanced Recipe

Named after the Scots Gaelic word for warmth and passion, Glenmorangie Lasanta has been refined to make the spicy, full-bodied whisky sweeter, and smoother. Extra-matured in Oloroso sherry casks and now with additional finishing in Pedro Ximenez casks (known as "The King" of sherries), the resulting expression has an altogether more rounded character.