Spirits

News from the spirits, craft spirits, and beverage alcohol categories.

Tequila CAZADORES Launches New Packaging

The most distinctive feature of Tequila CAZADORES new look is a redesigned bottle with a unique and stylish shape that showcases the spirit’s premium essence. An embossed neck references 1922, reminding consumers of a long-standing heritage, rich tradition and time-tested recipe.

Absolut to Launch “Nights by Absolut” in Brooklyn

Nights by Absolut will seek to embody the spirit of Absolut’s Transform Today brand ethos. Each event will feature an artistic collaboration that reimagines different elements of nightlife – from the city skyline to the dance floor – turning them into a playground of creativity designed to engineer a previously-untapped territory of imagination and invention.

Diageo Opens Visitor Center at Stitzel-Weller

At a ribbon-cutting ceremony this morning to celebrate the opening of the Bulleit Frontier Whiskey Experience at Stitzel-Weller, Diageo shared plans for additional renovations to the historic Louisville distillery, and the Kentucky Distillers’ Association announced that Stitzel-Weller will be the newest stop on the Kentucky Bourbon Trail tour.

Finlandia Vodka Joins 1% for the Planet

A longtime advocate for pure water, Finlandia will use its commitment to support nonprofits working to protect the earth’s water resources and reverse the effects of water pollution to ensure they remain beautiful and healthy for the next generations.