News from the spirits, craft spirits, and beverage alcohol categories.

Bacardi Consolidates Global Creative, Digital and Media Responsibilities with BBDO Worldwide & OMD Worldwide

Effective immediately, BBDO will be responsible for creative and strategic development of all advertising for the core Bacardi brands. OMD will lead planning and buying across all social, digital and media platforms, with a particular emphasis on innovative and cutting-edge ideas, rooted in data-driven insights, to reach millennial consumers.