Spirits

News from the spirits, craft spirits, and beverage alcohol categories.

Luxco Introduces New Flavors for Rebel Yell Bourbon

Rebel Yell Kentucky Straight Bourbon Whiskey has added two new flavors to its current family lineup. Rebel Yell Ginger Whiskey and Rebel Yell Root Beer Whiskey, both bottled at 70 proof, will be available nationwide in April.

Diageo Launches Smirnoff Sourced, a Gluten-Free Flavored Vodka

Smirnoff Sourced is made with 10 percent real fruit juice from concentrate and no high-fructose corn syrup. The new innovation comes in three bold, vibrant flavors including Ruby Red Grapefruit, Pineapple, and Cranberry Apple.

Spirits Consulting Group Acquires Midnight Solutions

Spirits Consulting Group, a leading firm that specializes in brand development for the liquor industry, announced today the acquisition of Midnight Solutions Management, a spirits sales strategy and marketing agency.

Botran Rum Announces Distribution Deal With Shaw-Ross International Importers

Shaw-Ross will focus on the three primary Botran labels, which include Botran Solera, a sophisticated assembly of different rums aged for up to 18 years; Botran Reserva, an exquisite assembly of mature rums aged for up to 15 years; and Botran Reserva Blanca, a light, white rum aged in white American oak for 3 years.

Old Forester Releases Renderings of New Whiskey Row Distillery

Old Forester released eleven renderings of the new Old Forester Distillery at a media event in New York City. The renderings feature the progression of the distillery, capturing the architectural design, barrel to bottling process, and overall tour experience.

Brown-Forman Launches Coopers’ Craft Bourbon

Coopers’ Craft, Brown-Forman’s first new bourbon in 20 years, will be available in select markets this summer and celebrates the company’s more than 70 years of barrel-making and wood expertise.Coopers' Craft, Brown-Forman's first new bourbon in 20 years, will be available in select markets this summer and celebrates the company's more than 70 years of barrel-making and wood expertise.

Guotai Spirits Enters U.S. Market with a Modern Twist on Baijiu

As China’s national spirit, baijiu (pronounced bye, joo) is a clear liquor made primarily from sorghum and wheat. It’s the world’s best-selling liquor with an estimated 10 to 17 billion liters being consumed annually.

Luxco Announces Plans for Bardstown Distillery

Luxco has chosen to build the distillery on a 70-acre site off state highway KY-245 in the heart of Bardstown and Bourbon Capital of the World. The company announced preliminary plans for the distillery in late 2015, and the distillery is expected to be fully operational by late 2017.